This means a legacy magazine publisher, such as Good Housekeeping, can use a digital publishing platform to create online editions that are as rich and immersive as the print versions while also being able to leverage the platform to promote the digital magazine. Most digital publishing software also help publishers drive traffic and track analytics. These could either be born-digital - originating in digital form - or digitized, which is to say, converted from a physical format to digital. Traditionally, the term digital publishing has been most commonly associated with the web-based publishing of ebooks, reports, digital magazines, catalogs, flipbooks, etc. What Is a Digital Publishing Platform?Ī digital publishing platform is a piece of software that enables publishers to produce, edit and publish content online via one or many digital channels.Ī tweet or a podcast is as much a digital publication as the digital edition of the Encyclopedia Britannica. This is digital darwinism at work - businesses either adapt quickly to disruptive technologies or vanish.ĭigital publishing platforms are at the heart of this transition, enabling the publishing of everything from news and evergreen articles to ebooks and white papers. For example, more than 70% of the New York Times’ subscriber base consists of digital subscribers. Even publications with print-first models are now increasingly shifting to a digital-first approach.

Publishers are also facing increased competition for that audience, however. With more than 60% of the world’s population consuming digital content in some form, the strategic importance of digital publishing is undeniable. As readers increasingly switch to consuming content online, it is not enough for publishers to be creating digital content.

Free magazine publishing software